94: Client Journey Mapping For Organization + Creating A Better Client Experience with Cassie Cetlin
Creating an amazing experience for your clients at every stage of their journey with you is the key to building your reputation, referrals, and repeat bookings as a wedding photographer…
But how do you actually map out your client experience and build workflows that set you up for success?
Enter Cassie Cetlin.
Cassie is a Toronto-based wedding photographer with a background in service design, so it’s safe to say she knows a thing or two about creating amazing client experiences! Join us on this week’s episode of the Shine + Thrive Podcast as Cassie breaks down all of her best tips and strategies.
You’ll learn…
Cassie’s step-by-step process for mapping out your client journey [4.45]
The number #1 thing you must do to build workflows that WORK [7.55]
How to deeply understand your clients’ pain points and spot patterns that may be sabotaging your client experience [16.41]
The surprisingly simple psychology hack to keep your clients happy when gallery submission day comes [20.22]
How to identify your area of focus even if you’re overwhelmed or short on time to work on your processes [23.57], [31.48]
Quick and easy solutions you can implement in your business to build trust and make your clients feel happy & taken care of [27.04], [30.15]
Tips on where to focus your energy according to your stage in business (from beginner, to advanced, and everything in between!) [28.18]
RESOURCES + LINKS:
Get your Customer Journey Worksheet here
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With love + gratitude,
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PS
Did you miss the first part of this episode? Tune in here: How To Be A More Inclusive Wedding Photographer with Hank Paul
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