106: The Effective + Sustainable 4-Tier Marketing Method for Photographers with Annemie Tonken

This week we’re going all in on the “M” word… marketing!

I know how overwhelming it can be to keep on top of the content machine in your business - how challenging it is to build a strategy that’s right for you, then to stay consistent with it day on day, week on week…

Luckily my special guest this week, Annemie Tonken, has a highly effective marketing method to share with you that will help you simplify the process and stay on track!

Tune in to discover…

Annemie’s effective and sustainable 4-tier framework and how to use it to plan your marketing efforts across the year [7.56] - [25.53]
What to do if you have “all your eggs in one basket” when it comes to your marketing (especially on social media!) and how to gain traction on other platforms [26.10]
Email marketing: what you need to know and why it’s a lot easier to see success with this platform than you might think [32.48]
Straightforward content ideas you can get started with in your emails today, plus how to repurpose your content across platforms [35.20], [39.40], [43.30]
The importance of being proactive rather than reactive with your marketing efforts and how to stay consistent in the long-term [46.07]

About My Guest:

Annemie Tonken is a family photographer, photography educator, and host of the “This Can’t Be That Hard” podcast which helps photographers run profitable and sustainable businesses they love. She is also well known for The Simple Sales System, an app she created in partnership with PicTime to help increase your online gallery system sales. To find out more about Annemie and her work, check out the links in the show notes below.

RESOURCES + LINKS:

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Did you miss the first part of this episode? Tune in here: The Power of Niching Down: How She Turned Birth Photography Into a 6 Figure Business with Tavia Redburn