102: What You Need To Know About Copywriting for Photographers with Rachel Greiman

Welcome back to another episode! This week we’ll be diving deep into the theme of copywriting for your photography business with my special guest Rachel Greiman.

Rachel is a copywriter & documentary family photographer based in Denver, Colorado, and the proud owner of Green Chair Stories - a company committed to taking photographs and writing words that look like *real* people.

You’ll learn…

What “copy” is, why it’s important, and where it fits into your marketing plan as a photographer [7.09]
What you *need* to know about writing copy for your website, plus the most commonly overlooked page that can set you apart from your competition [8.22], [12.33]
The difference between copy & content and how to know if you’re ready to hire a copywriter [17.12], [24.25]
The single most important thing you need to do BEFORE hiring copy support [25.32]
How to identify the hesitations & objections that might be holding your potential clients back from booking you (and how to fix them) [33.59]
Advice for working moms who may be looking to restructure their businesses and how to harness the power of outsourcing to help you with this process [38.21], [46.52]

Whether you’ve never heard the term “copywriting” before or you’re already confident in your copy chops, I guarantee this episode will change the way you view marketing in your photography business! I can’t wait for you to dive in ;)

RESOURCES + LINKS:

Rachel Greiman's Website
Rachel Greiman's Instagram

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With love + gratitude,

Sara

Did you miss the first part of this episode? Tune in here: How Getting Caught Up in “Industry Standard” Can Hurt Your Happiness AND Your Photography Business