101: How Getting Caught Up in “Industry Standard” Can Hurt Your Happiness AND Your Photography Business

Welcome to another episode! This week I’m unpacking the term “industry standard” - what it is, what it means for your business, and crucial ways it may be holding you back personally and professionally.

You’ll learn…

The pro’s & con’s of “industry standard” practices, what the term really means, and how to figure out the path that’s right for you [2.45]

Animation GIFS and what you should know before adopting this hot new trend for your clients [6.20], [25,29]
Key examples of “industry standard” practices that I *choose* not to follow and why [9.34], [14.50], [25.29], [33.15]
Practical advice for going against the grain and still being wildly successful in your business [15.43]
How to steer clear of the resentment cycle in your business and instead pay attention to things that light you up [21.12], [28.10]
My thoughts on having a second photographer and how to communicate your process clearly and effectively to your clients and their wedding planners [33.15]
Why booking your dream clients and creating effortless success in your business is A LOT easier than you might think [29.14], [31.21]

Remember, there is no one size fits all in business (or in life)!

My hope is that this episode inspires you and gives you the tools you need to show up *exactly* how YOU want to in your photography business, whatever that may look like for you… :)

Happy listening!

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With love + gratitude,

Sara

Did you miss the first part of this episode? Tune in here: Intuitive Storytelling Student Case Study with Cassie Cetlin